The NAME OUR BUSINESS Challenge

Okay, so here’s the deal.  We now sell cookies and breads under the name Joie de Cookies.  Evan came up with it and, until he saw it in writing, liked it.  In writing, however, he thought people would see “Joey de Cookies.”  I, however, thought that it was clever, and that it felt light and happy, like a cookie and bread business name ought to. 

Well, Evan was right.  On top of that, they don’t even seem to get the name when it’s said to them.  During our test of the name, the average person offered a blank stare, while a flicker of a smile, mildly reminiscent of the face one makes just before throwing up in public, twitched. 

Maybe four people got it, but four people does not a thriving business make. 

Oh, don’t misunderstand me.  The cookies and breads are still a huge hit when we bring them as our contributions to a party or dinner, and the people who have bought them regardless—or in spite—of the name, love them.  They are, after all, delicious. 

So, Evan’s new idea is this:  Help us think of a name for our cookies & breads business, and we’ll send you a nice, yummy batch of cookies if we use your idea.  (Or, if you’d rather, a nice, yummy loaf o’ bread instead.)

Evan is leaning now toward Ho-Made Cookies and Breads.  (As you can see, it's a combination of a play on the spelling--capitalizing on the current popularity of bastardizing perfectly fine spelling, which usually throws him into convulsions--and a play on words that makes him chuckle (me, too, frankly)--something he loves to make happen with words and images--and a commentary on...uh...well, on...hmmm...hey!)

I started this blog under the assumption that no one would actually read it, so writing about The Unspeakable would be pretty safe.  Now, I’m crossing my fingers for input.  And, just to be on the right side of my kind of shitty karma, not a single mention of….